Agency Tools

Digital Marketing Intelligence and Analytics for Insurance Agency Marketing

Pricing

Discounted for a limited time!

Features

$39/mo $69/mo

Markit Pulse (Google Platform Support and Consolidated Reporting)

Group Benchmarking 

General SEO Data Analysis

Local SEO Data Analysis

Scheduled Support Access

Optimized Google Ad Campaigns*

Beta Access to New Features

*Additional Cost

Consolidate your performance metrics

One Place To See It All

One simple snapshot to see your site traffic, phone calls, quote requests, user behavior, ads, map listings, and more.

Markit Pulse

Our Markit Pulse module allows you to keep your thumb on the “pulse” of your marketing efforts. It also allows you to benchmark your agency against your peer group. With this apples to apples comparison, using the exact same data points, you’ll see exactly how you compare to other agencies. 

Track Events

Our custom tracking shows how prospects are trying to engage with you- calls, quote requests, forms, etc.

Track Events

Agency Tools - custom contact tracking

Track User and Search Sources

Knowing how prospects and customers are finding you allows you to direct your efforts where you get the most bang for your buck. Learn which channels are sending you the most traffic.

Track User and Search Sources

See Ad data in the context of all other interactions.

Dial in your efforts to improve your highest converters and make adjustments to increase others. 

See ad data in the context of all other interactions

Agency Tools - Google Ad KPIs

Agency Benchmarking

Benchmarking allows you to compare your statistics to that of a peer group.

These insights show how you stack up against other agencies, so you can see where there is room for improvement. 

Agency Benchmarking

Enhance Collaboration

Learn to ask the right questions

There are a lot of great website and marketing vendors out there, but it’s important to be a good collaborator in order to get the most bang for your buck. Being able to measure results independently allows you to determine your objectives and monitor the progress- no matter who is doing the work.

Search Engine Optimization

With our SEO Modules, you’ll gain valuable insight into the health of your website and the performance across the major search engines.  Track dozens of keywords and compare your rankings to your top 5 competitors. Use the link checker to see where your competitors are getting their most powerful referral links from so you can pursue similar relationships.

Insurance Agency Marketing - SEO keyword tracking

Keyword Tracking

See how your keywords are performing across multiple search engines.

Identify Issues hindering Performance

Google ranks your website, in part, based on how efficiently their robots can see and understand what’s on your site- and how efficiently your site loads and performs when people use it.  Improving certain technical aspects of your site can boost your rankings, so you need to know if something isn’t configured properly- even if you hire someone else to fix it.

Identify Site Issues

Insurance Agency SEO - site audit

Website Health

Insurance Agency SEO - site audit score

Website Health

Keep track of your website’s health score and status. Quickly see if your site is improving. 

Competitor Backlinks

Insurance Agency SEO - Competitor Links

Competitor Research

See which sites are linking to your competitors…but not to you.

Optimized Digital Ads

Skip The Trial & Error Part

We spent years and a lot of money optimizing ad campaigns to generate leads for national lead vendors. Skip that step with our optimized campaigns.

Digital Ads

Google Ads

Insurance Agency Marketing - Google Search Ads

Google Ads - Optimized and ready to run

Get insider tips from the learning center…or utilize our Digital Ad partners, that are certified Google Ad vendors with pre-configured ad copy and strategies ready to deploy on your behalf.  

Display Ads

Insurance Agency Marketing - Google Display Ads

Display Ads

Many people are familiar with search ads, but few recognize the value of display ads.  These are 21st century billboards in your palm and they are a fraction of the cost.  Your ads can target specific demographics or users who have recently researched topics related to your products and services.

Register

  • Membership

    $69/mo.
    $39/mo. (For a limited time)
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  • Payment Info

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    Charged on a recurring monthly basis.
  • Your Subscription

    By checking the box below this Terms of Service and submitting this form you are entering into an agreement with Smart Insurance Services Inc. (from here forward Smart Insurance) for access to content and services in return for a monthly recurring payment. If you have joined using a promotional code, your monthly subscription will begin when the promotional period ends. You confirm that you have read, understand and agree to the Terms and content as outlined within this Terms of Service. You also consent to authorize Smart Insurance to draw the recurring monthly payment from the payment method you entered. Smart Insurance is not responsible for any immediate or future adverse effects this draw may have on your payment account including, but not limited to overdraft penalties, fees, taxes, etc.

    Recurring draws are requested from your bank up to 7 days before your subscription is set to renew for another month. Should you wish to cancel your subscription, do so more than 7 days in advance to minimize the chance of another installment being drawn from your payment method. Once the request has been sent to your payment method, it can not be rescinded. To check the date of your next monthly renewal, login at agencytools.smartinsuranceinc.com and select the Account tab. Then select "Subscriptions". On the Subscriptions tab, the date shown under the Subscription box with "Next Billing" will be the date of your monthly renewal for that upcoming month.

    To cancel your account, login at agencytools.smartinsuranceinc.com and click the account link. From there, choose Subscriptions and click cancel on the membership level you wish to cancel. Your membership access will then end at the end of that monthly period. We do not provide refunds or prorated refunds for any time you were subscribed that was not utilized or after cancelling your subscription in the middle of a monthly term. Access to services to paid content and services will stop at the end of that current monthly term of which the cancellation was submitted.

    Your Data Sharing
    Our privacy policy applies to your own personally identifiable information (PII), but in the course of managing various aspects of your digital marketing on your behalf, we will have access to additional kinds of data that includes how businesses interact with you online. Some of this data is actually public, but the data that isn’t public belongs to you (assuming the engagement occurs on websites or apps or programs that you own or ads that you run). Our ethical commitment to the use of this data places your interests at the top of the hierarchy and our ETHICAL USE OF CONSUMER BEHAVIOR AND PERFORMANCE DATA spells this out very clearly.

    Within the guidelines of this ethical commitment, all agents that use our service will be able to see certain aggregated metadata from all other agents who are also opted in. If you joined as part of a group or network, that group may also have an aggregate sharing component (depending on the size and nature of the group). As you complete the on-boarding process, you will have access to the aggregate data from all agents and your group, but you are free to opt out at any time by sending an email to agency.advisor@smartinsuranceinc.com. If you opt out of any group(s), you will no longer be able to see the overall performance of that group. If you no longer belong to a group (ie. you are no longer appointed with the carrier or have left a network), please let us know so we can maintain the integrity of data for each group.

    Should you have any questions, concerns or comments, feel free to submit a support ticket or email us at agency.advisor@smartinsuranceinc.com.

    Thanks,

    The Smart Insurance Team

Smart Insurance

PO Box 3215
Mooresville, NC 28117
Email Us

Smart Insurance - Agency Tools

©Smart Insurance Services LLC – All rights reserved.

Get Started

Access our Markit Pulse Dashboard, Site Reports, Website Audits, Educational Content and more.

Engagement Form Lists

Each engagement form listed below is included in its corresponding suite. All forms are included in both Enchilada Campaigns.

  • Auto
  • Boat
  • Home
  • Life
  • Motorcycle & RV
  • Umbrella
  • +Bonus Forms
  • Builders Risk
  • Commercial Auto
  • Commercial Property
  • Commercial Umbrella
  • Cyber Liability
  • Directors & Officers Liability
  • General Liability
  • Professional Liability
  • Workers Compensation
  • +Bonus Forms
  • Personal Lines Forms
  • Commercial Lines Forms
  • +Bonus Forms
  • Policy Change
  • Contact Us
  • Evidence of Insurance
  • Certificate Request

Coming Soon

Check back later for news on upcoming tools and features.